Description Meat Tags for On-Page SEO

Description Meta Tags for Better On-Page SEO

Description Meta Tags provides a short summary (Snippet) of your page or post in the search results. There are three parts of a search results with three different colors. The title of a page or post is shown in Blue color, The Description of a Page or post is shown in Black color and page’s URL is shown in Green color. As you know now that the description of a page is shown in search results, you should consider this area very important not only because it’s important because of SEO of a page but also it will generate more clicks to your page or post.

Your Description Meta Tags should be compelling enough that a person or searcher looking for something will click on your site if his search query matches with the content of your page/post. So you should write Description Meta Tags in such a way that will show the searchers that what they will get inside your page/post. Description Meta Tags are amazing to increase your Click Through Rate for specific Keywords for which you are already ranked for on search engines and are showing on 2nd or 3rd position. If you are on 2nd or 3rd position on search engine results you can still have more traffic or visitors than the site above you, if you write a good and compelling description than your competitors.

Description Tags provided for each page is also called snippet for that page that will show on the search engines results. Google may use other section of your page as content snippet (Description of Page) if it is matched to the user’s query. As I told you in the earlier post that part of your permalink will be bolded if it matches with the search query. This also goes for the Description Meta Tags, if user’s query matches with your description of a page showing in search results, the matched section would also appear in bold. These things give users a clue about whether the content on the page matches with what the user is looking for.

What to avoid in Description Meta Tags

So how can we make Description Meta Tags more compelling than our competitors?

Write Description of a Page in such a way that would both inform and interest users if they saw your Description Meta Tags as snippet in search results.

But avoid all these things while writing a description of a page:

1. Writing Description Meta Tags that has no relation to the content on the page.
2. Using generic description like “It is a webpage”.
3. Filling your Description Meta Tags only with keywords.
4. Copy and pasting the content on the page in Description Meta Tags.

Use unique description for each page/post in your website/blog. Do not use single description for all the pages in your blog/site.

There is a limit of 200 Characters (including spaces) for writing Description Meta Tags for each page, so wisely choose your words for this tag. If you are appearing in search results for some queries but not getting the desired traffic volume you should consider rewriting description for that page/post.

“Google Webmasters Tools” provides information about the web pages that are ranked for specific queries in search results. This tool will also show the rank, search query and click through rate you page is getting from the search results. So you should consider using this tool for your benefit in this regard and to outsmart your competition in this Description Meta Tags area.

In the next post we will discuss about the Keyword Meta Tags that how can we use this area to optimize our page or post and outsmart our competition.