Permalink Structure On-Page SEO

Permalink Structure for Better On-Page SEO

In every blog or website, whenever a new post or page is created it is given a permalink (URL) to identify in blog or website’s database. You can say that these permalinks are the sole identity of different pages and posts. You can use these permalinks anywhere to refer to these specific pages or posts in your emails, other posts or pages, Facebook and Google Plus, or you can also provide these permalinks in printed materials.

Simple to read and simple to understand URLs (Permalinks) will convey your site’s content information easily. Just create descriptive and simple permalinks that are friendly to visitors and for Search Engines. URL like this “www.yourdomain.com/3402842xd/sdfoelp.html” can be confusing and very hard to remember if someone wants to link to your post or page for that permalink. Sometime Users may believe that a part of the permalink is unnecessary, and might leave the unnecessary part, so breaking the link. If your permalink (URL) contains relevant words, this provides users and search engines with more information about the page/post.

Remember one thing that the permalinks you created for your posts and pages would be displayed in search engine results if a user’s query triggers your post or page and the section(s) of your page’s permalink appear in bold if it matches with the users query. So you should use words in your permalinks rather than numbers so that you can reap more SEO juice from this area.

Permalink Structure Conclusion Summary:

Permalinks with words that are relevant to your site's content and structure are friendlier for both visitors navigating your site and Search Engines. Users remember short and simple URLs better and are more willing to create links to these kinds of pages and posts that have quality content with short and simple permalink.

Avoid all these in your Permalinks:

1. Lengthy and complex URLs that are difficult to remember
2. Numeric Page names like page1 pag2 or so on
3. Excessive keywords in permalinks
4. Choosing permalinks that are not related to the page’s content
5. Odd capitalization of URLs, most users like lower-case URLs