Author Rank, Profile and Information
This area in On-Page SEO elements is likely to become more and more important in Search Engine Results. Some of you may have noticed small photos with search results in Google. These photos are of the authors who actually wrote that content, photos appearing with search results means that Google has decided that the content is of such a quality and the person or site on which the content is posted has some sort of authority over it.
Most of you also know that Google is using Page Rank to provide authority of a web page or post, like analyzing its content and links that content have from other websites, pages or posts. So now Google has introduced this new feature called Author Rank to indicate the authority of an author over the content of the page or post. This is may be because Google is showing more interest in social sites like Facebook and Twitter. And Google has introduced its own Social sharing platform called Google+. So Google is interested in placing emphasis that who has authored the content like giving the authority to that person.
Author Rank and Google can have an amazing influence on your search engine rankings, whereas remaining silent and no appear as author may not give you any benefit. If you really think that you are providing good quality content then you should consider this feature to have its benefits. For this feature to really work you should have a Google Account on Google+. It’s really easy to setup, you don’t need to have a rocket science knowledge to set up your Google+ profile.
When you have your Google+ page, then you edit your Google+ profile to add links to your site where you post your quality content and link back your site to your Google+ Page. It is a reciprocal linking of your content on the site with your Google+ Page or you can say that you are linking your Google+ Page with your site so that you can show Google that you are the author of that site that you have linked to your Google+ Page.
After this you should also consider adding a +1 button (icon) [Social Sharing Icon, like Facebook share button] in your website or blog so that your visitors can share your quality content with their friends and family. This thing will also add some weight to the authority you have over your content and improve your rankings and give your site or blog extra exposure and thus more valuable traffic to your site.
Now I’ll list down some of the benefits or advantages of adding Google Authorship to your website or blog:
- This feature increase your credibility as Google has already seeing you as the Author of the content you write
- Additional trust for you and for your visitors that they are reading quality content from Google’s verified author
- When your photo appear with search results in search engine your website makes a stand-out impression on your visitors thus giving your site a good CTR(Click Through Rate)
- Your content would be instantly shared by your visitors, giving you more traffic and exposure
- It will help you build your own authority over your content which will definitely help you in future as Google takes more notice of social sharing
- Your site would be given extra SEO benefit if your competitors are not using this feature
There may be a feeling in your heart that Google is forcing everyone to use Google+ instead of Facebook and Twitter, it may be the case but it’s Google we are talking about, the #1 Search Engine in the market in present era. We are living in Google’s world so we have to follow Google’s rules so that we can make our way to the top.
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