White Hat and Black Hat SEO Strategies

What are White Hat SEO and Black Hat SEO strategies?

Black Hat SEO:

As I told you in the last post that people can use illegal means to get higher rankings for specific keywords and key terms to manipulate the search results and have an unfair advantage over their competitors. This is called Black Hat SEO. It is not a good approach for any webmaster to go with as it is short term strategy and there always be a doubt in webmaster’s mind that one day Google will find out this fact and his or her website will be slapped or penalized. So we are not focusing on Black Hat SEO because we don’t need short term results we are here for achieve something bigger. We do not focus just on SEO for the sake of Financial Benefits by monetizing our content instead we really want to give some value to our readers, our visitors or giving something useful to our organic traffic that is our main goal of doing SEO or learning SEO stuff.

White Hat SEO:

White Hat SEO is just a polar opposite of Black Hat SEO. These methods are permitted and appreciated by all search engines and have a long term value to everyone not to just webmasters but to the users and visitors also. Now after this point on we would just discuss White Hat SEO and focus on Google because it is the most popular Search engine in the market.

Now there may be a question in your mind that why search engines do not allow Black Hat SEO strategies? The Answer is simple and clear that they want to give value to their customers and want to provide best results for specific queries and key terms. That’s why Google is on top because Google provides best possible results and thrives for perfection, in result the value of their shares boost to the sky, giving Google millions of dollars in its bank account. So now you can see the big picture why each and every search engine is thriving to provide best results. So they do not allow any illegal means or Black Hat SEO strategy which creates barriers in their way of success. If you caught by these major search engines your site would be penalized or excluded from the search results. We do not want this thing to happen so we would just focus on healthy strategies and permitted methods.

As now we all understand what are SEO strategies (Black Hat and White Hat) so we can start our website or blog optimization. In the next post I will show you all the areas of website or blog that would need optimization to rank well in search engines and after that we would discuss each and every aspect of that area in detail to get maximum understanding of Search Engine Optimization Process. Keep one thing in mind that SEO is a process all the modifications and changes are inter-related to one another. You have to focus on all areas for optimization.