Website Domain Name for On-Page SEO

Website/Blog Domain Name (URL)

The first thing in On Page SEO is Website Domain name, Domain of a website is really an important factor in Search Engine Optimization. You may have seen sites that are promoting a specific product and have that product name in their Domain name. It is a fast way of Search Engine Optimization. There are other sites that have their primary keyword in their Domains. For example www.longtailkeyword.com these kinds of sites have a guaranteed way of higher rankings on Google without considering the quality of content they provide. Sites that have an exact keyword in their Domains are called Exact Match Domain. There is higher probability of higher rankings on Search Engines of Exact Match Domains than other websites that provide similar content.

Why these Exact Match Domains (EMD) rank so well in Search Engine Results is because these kinds of sites have backlinks from other sites that have domain name in there anchor text by default.

Anchor Text is a text on which we place a link on, for example CLICK HERE. Search Engines analyze the links and Anchor Texts to get an idea of page that is linked to and its authority. So if you have an Exact Match Domain for your best primary keyword you may have an advantage over your competitors because whenever you got a backlink, the anchor text include the domain name by default. For example you are promoting a product called “Weight Loss Diet Plan” and your domain name is www.weightlossdietplan.com so whenever someone link to your page using your product name as anchor text your anchor text automatically include your domain name and will result in high ranking as Google and other Search Engines give importance to these links and provide you some authority for that keyword (Domain Name).

But there is a little twist now-a-days, because most of the webmasters used this technique in the past and they misused this technique, so most of the Search Engines now show red flags to these kinds of Domain Names. These Kinds of Exact Match Domains got hit by Google because they are not focusing on quality content but focus only on Search Engine Optimization. So do not plan to do this kind of stuff because it won’t work anymore if you are not focusing on Quality Content in your project. Not all EMD sites got hit by Google because they are focusing on their visitors and providing them Value/Benefit. Provide value to your visitors and then optimize your content. Because everyone like natural and relevant content, natural and relevant links and anchor texts so does the Google and other Search Engines.

Now if you really want to use Exact Match Domain (EMD) website, you have to focus on these 2 things:

1. Your website is filled with good quality content which is well optimized, and
2. You got natural backlinks from good sources with natural Anchor Text

And if you want to introduce your own brand name you can have that name as your Domain Name. It will help you, your brand and will build its own authority over time.

If you want to attract world-wide traffic you should have a .com .net or .org Domain Names. If you are targeting a particular Country and want to rank well on your local search engine like Google.co.uk then .co.uk or .org.uk Domain Names are best. But local Domains only show in local search results not in other countries. But it is sometime necessary to have a local Domain Name because of a local business like restaurants, local trading company or any professional services.